SHAQ-SIZED
FAMILY
Most brands relied on “Shinkflation” to survive the pandemic. Not Papa Johns. We took them in the complete opposite direction by introducing the world to SHAQflation: the act of adding extra cheese and extra peps to an extra large pie. We got some help spreading the word from a larger than life family. Their resemblance is uncanny.
The campaign was so fun PJs brought them back to help launch more menu items.