SHAQflation
Papa Johns
SHAQflation was a response to shrinkflation built around the launch of Shaq’s limited-time Shaq-a-Roni pizza.
Inflation was everywhere, and people noticed when brands started giving them less. Papa Johns decided to do the opposite. SHAQflation leaned into generosity, using a Shaq-sized family to prove that “more” didn’t have to be subtle.Shaq-a-roni Dance Contest
We invited fans to take the Shaq-a-Roni song and make it move. A dance contest on TikTok and Instagram offered cash prizes and a chance to duet with Shaq.
GIFY Partnership
We partnered with GIPHY to let the Shaq-sized family live in feeds, Stories, and messages. The stickers reached 25M views across partner networks organically, without paid support.
