WISH-CYCLING | GROVE COLLABORATIVE
Bet you didn’t know that only 9% of plastic gets recycled, no matter how much we toss in the bin. Luckily, we got the lovely Drew Barrymore to help launch Grove’s first-ever brand campaign and show off their sustainable home goods while delivering a dose of reality to all the wish-cyclers out there. Just quit with the plastic already—gosh.
Executive Creative Director: Jesse Dillow
Associate Creative Director, AD: Chris Nash