The new Lexus ES was built from years of decisions worth stealing.

Los Angeles has a long relationship with car chases, and we used that to launch the ES in a way that felt native to the city. We staged a high-speed pursuit through LA, complete with a police chopper and the kind of tension people recognize from every chase they've seen on the local news. The car moved fast, the story moved faster, and we never stopped to explain ourselves. It was equal parts spectacle and product demo, proving the ES could handle whatever you threw at it.