Buying a car can be difficult. To demonstrate how ridiculous the process is, we merged the world of car buying with coffee buying. Turns out people get pissed when you mess with their caffeine fix. We built out a real store, with real customers, swag, uniforms, and eight hidden cameras. Just glad the health department didn’t show up.

NÉGOTIANT COFFEE | LEXUS PLUS

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Product Design

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"BEAT THAT" THE GAME | ACURA