NÉGOTIANT COFFEE
LEXUS PLUS
A hidden-camera experiment for the Lexus Dealers Association that made the absurdity of car buying impossible to ignore.
Buying a car shouldn't be as complicated as it is, but telling people that doesn't land the same way as showing them. So we built a fully functioning coffee shop, rigged it with eight hidden cameras, and treated coffee orders like car sales. When people realized their morning latte required haggling, negotiations, and paperwork, the frustration was real. And that was the point. The reactions said everything we needed to say about why Lexus Plus exists.
Social
Product Design
Merchandise
