“BEAT THAT” THE GAME

An interactive game that turned Acura's performance legacy into something people could actually compete in.

Instead of telling the next generation about Acura's racing history, we let them play it. The game launched during lockdown when people were stuck at home and looking for something to do. As fans started posting lap times on social, we raised the stakes with the Beat That Champion's Cup and invited them to race against the actual Acura IMSA team. It turned a casual game into a real competition against professional race car drivers, and people showed up for it.