“BEAT THAT” THE GAME

An interactive game that turned Acura’s performance legacy into competition and social conversation.

Instead of telling the next generation about Acura’s high-performance legacy, we let them play it. The game launched during lockdown, when people were home and looking for something competitive to do. As fans started sharing lap times on social, we raised the stakes with the Beat That Champion’s Cup, inviting them to race against the Acura IMSA team. It turned a game into a real competition against actual race car drivers.