SAME DNA | ACURA MDX
Acura’s storied racing history runs deep.
During the shoot, I hung out with Parker Johnstone. He’s the legend who drove the Acura Spice Car and has more racing records than I can count. But when we talked, he broke down the difference between Acura and other manufacturers. The other guys race so they can sell cars. Acura sells cars so they can go racing.
Big difference.
AN ORIGIN STORY IN THREE CHAPTERS
We took people to school with a three-part documentary that we released on the web and social.
Chapter One: The Disrupters
Chapter Two: The Racers
Chapter Three: The Icons
Creative Director: Ty Hayward
Creative Director: Mike Czako
Art Director: Sebastian Walker
Art Director: Alex Hasse
Jr. AD: Alex Chapman
Jr. CW: Alex Escalara